Analysis of ancillary products - digipaks

5 Seconds of Summer – Pop punk

The front of the digipak is a photo of the band. This is a popular convention of CD covers as it will help people looking to buy the CD know who the artist is and they may even recognise them from music videos. They have an on-going black/ white/ grey/ red colour scheme throughout the whole digipak. This is synergetic with their website, merchandise and adverts in magazines. The colour synergy will also help audiences recognise the artist.

The back of the digipak is a photo of Ashton’s signature “punk rock’ hand pose. The photo looks as though it has been done by photocopying the hand.

The inside of the digipak is the lyrics of the songs. This is a convention of digipaks of this genre and similar genres such as maybe Sara Bareilles.

The middle page is a collage of photos of the band on stage, in the studio, and just having fun. This is something we could think of doing for Morgan however it would mean having to have a lot of photos of her in different costumes, different hair and makeup and different locations.

The last double page in the digipak is the credits for the songs and a ‘thank you’ message from the band. This supports the idea that fans are able to get closer to the artist by buying their CD’s and watching their music videos.

The CD is juts plain red with the artist's logo and the name of the record company.

Underneath the CD they have their logo again in black and white and their slogan “derping since 2011”.

The back cover of the CD is unconventional as the song titles are usually titled in order. This idea has been used before by other artists but I don’t think we would go against the conventions to launch our star.