Wednesday, 5 November 2014

Signs and semiotics 5

FIRE



Fire can be associated with warmth, light and homeliness. However another meaning – the meaning we were most hoping to convey in our video – are pain, danger, and even Hell. According to Stuart Hall, this is our preferred reading, the reading we want the audience to receive. In the video she is using the fire to destroy all memories of the relationship she has just come out of. I think using fire to destroy the dresses and photos is a more effective way than throwing them in the bin as it gives the audience the knowledge that they have been completely destroyed and it also gives off a ritual-like feel which gives her a powerful image.

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