We have added the digipak cover to our advert to create synergy between the two products. We also changed her name from black to white so it matches the digipak cover. All of her social networking links have also been added because our target audience are very internet based - hence mentioning iTunes too. The colours behind her on this advert and the CD are stills from the actual music video in the powder paint fight so we have created synergy between the video and ancillary products which helps to build up her star image and promote the album.
The colours and lighting really develops the brand/ synergy. Avoid centralising texts - consider the conventions of layout.
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