Institution Research - Music video channels

Institutions a2 from BeckyReynoldso

Research into Sara Bareilles' existing fan-base

This is the lyric video for "Little Black Dress" which is the song we have chosen to do. This one has 315,324 views which suggests she is quite well known and has a fairly large fan base. Also, the fact that so many people have watched the lyric video means that people actually like the song therefore would be likely to watch the music video for it.

The evolution of our logo

After we all decided on the right font for Raeyboome Records, we went on Adobe Elements 11 and removed the white and dragged the text onto a simple crescent shape. We both agreed that it looks simple and effective and we liked it.

GROUP POST - Final logo

GROUP POST - Logo research

We managed to find a font website online called Font Space (http://www.fontspace.com/) I experimented with different fonts and different colours until we all agreed on one. These are a few of the colour and font mixtures we experimented with;

We tried to go with blue and purple colour schemes as this is Sara Bareilles' colour scheme and we thought it would reflect the genre and artist well.

Analysis of ancillary products - digipaks

5 Seconds of Summer – Pop punk

The front of the digipak is a photo of the band. This is a popular convention of CD covers as it will help people looking to buy the CD know who the artist is and they may even recognise them from music videos. They have an on-going black/ white/ grey/ red colour scheme throughout the whole digipak. This is synergetic with their website, merchandise and adverts in magazines. The colour synergy will also help audiences recognise the artist.

The back of the digipak is a photo of Ashton’s signature “punk rock’ hand pose. The photo looks as though it has been done by photocopying the hand.

The inside of the digipak is the lyrics of the songs. This is a convention of digipaks of this genre and similar genres such as maybe Sara Bareilles.

The middle page is a collage of photos of the band on stage, in the studio, and just having fun. This is something we could think of doing for Morgan however it would mean having to have a lot of photos of her in different costumes, different hair and makeup and different locations.

The last double page in the digipak is the credits for the songs and a ‘thank you’ message from the band. This supports the idea that fans are able to get closer to the artist by buying their CD’s and watching their music videos.

The CD is juts plain red with the artist's logo and the name of the record company.

Underneath the CD they have their logo again in black and white and their slogan “derping since 2011”.

The back cover of the CD is unconventional as the song titles are usually titled in order. This idea has been used before by other artists but I don’t think we would go against the conventions to launch our star.

Similar artist music video research - 5 Seconds of Summer

5 Seconds of Summer – Amnesia

They have a shot where they have edited on the name of the song in the same font as their band logo.

The lighting in this first setting is interesting and it would be easy for us to do. I do like the effect of it however I don’t think it will fit with the shot ideas we already have. We won’t discard it though at this point, as we still haven’t storyboarded.

This framing is also slightly unconventional of music videos as the singer is to the left. Although we will be using a lot of centre frame shots to make Morgan the main attraction, I think a frame like this would work well with our video, but maybe with a long shot rather than a medium close-up like this one.

Then they have a 1 second shot of a car driving along a road and it cuts to a wide shot of the band in the car which suggests to the audience that the car driving along the road is the car that the band is in. We could easily build representations like this with Morgan simply by having two shots that will make the audience assume a certain idea.

This long shot of them looking and posing towards a camera at a different angle shows them making new memories with friends. I don’t think we will use a shot like this because our lyrics don’t really refer directly to having fun, more that she is trying to get over her breakup.

I think we could use a shot of Morgan running toward the camera but to suggest different emotions. Here, they are all smiling and they’re running together so this just emphasises the on-going theme of them wanting to have fun. If we were to use this shot we would probably do it to portray the anger she feels.

A shot similar to this one would work well in our video as we could use it to portray the different emotions Morgan is going through. We could also film from behind a doorframe or something to suggest that we’re looking in on her private life.

Our cameras are not waterproof so an underwater shot like this wouldn’t be possible for us to do.

This shot shows the relationship between the lyrics and visuals “I’m not fine at all” as everything is blurred around him suggesting he is perhaps lost, which also could connect to the title “Amnesia” which is essentially the loss of memory.